Privacy Policy

1 Who We Are

Viral Basket is an e-commerce platform dedicated to providing exclusive, high-quality home essentials and lifestyle products. We operate as Viralbasket.co.uk and are responsible for the processing of your personal information as the data controller.

2 Information We Collect

To provide our gated membership services, we collect various types of information:

• Identity Data: Name, username, and profile image.
• Contact Data: Email address, delivery address, and phone number.
• Financial Data: Payment card details and transaction history.
• Membership Data: Tier status, login frequency, and exclusive access logs.
• Technical Data: IP address, browser type, and device information.

3 How We Use Your Data

Your information is used primarily to manage your membership and fulfill orders. Specifically:

• To process and deliver your purchases of clothing, pillows, and rugs.
• To verify your membership status for gated pricing access.
• To provide customer support and handle returns.
• To send important service updates and promotional offers (where opted-in).

4 Legal Basis for Processing

We only process your data when we have a legal reason to do so, such as the performance of our contract with you (the membership agreement), legal compliance, or our legitimate business interests in improving our catalog.

5 Data Sharing and Disclosure

We do not sell your personal data. We may share information with trusted third parties, including:

• Logistics and shipping partners for order delivery.
• Payment processors for secure transaction handling.
• IT and analytics providers to optimize our platform.

6 International Transfers

In some cases, your data may be transferred to and processed in countries outside of the UK or EEA. We ensure appropriate safeguards are in place to maintain the same level of protection.

7 Data Security

We implement industry-standard security measures to protect your data from unauthorized access, alteration, or disclosure. This includes encryption for all financial transactions and secure member authentication.

8 Data Retention

We keep your personal data only for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

9 Your Legal Rights

You have rights under data protection laws, including the right to access, correct, or erase your personal data, and the right to object to or restrict processing.

10 Cookies and Tracking

Our website uses cookies to distinguish you from other users and to track your preferences. You can manage your cookie settings through your browser at any time.

11 Third-Party Links

Our site may include links to third-party websites. Clicking on those links may allow third parties to collect or share data about you. We do not control these websites.

12 Children's Privacy

Viral Basket is not intended for children under the age of 16. We do not knowingly collect data relating to children.

13 Marketing Communications

You can opt out of receiving marketing emails from us by clicking the 'unsubscribe' link in any of our communications or by updating your account settings.

14 Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page and, where appropriate, notified to you by email.

15 Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact our Data Protection Officer at: